Cooperative Advertising Program

Global Impact offers member charities a Cooperative Advertising Program that is affordable and effective.  The program reduces costs and increases exposure for strategically selected markets during the fall workplace giving campaign. The Cooperative Advertising Program provides member charities access to media outlets, such as the New York Times and NPR, which would be cost prohibitive if done individually.   Because the cost is distributed among all participants, member charities maintain high visibility with their target audiences at an affordable rate. To maximize exposure, participation is limited to a set number of member charities per advertisement.

The program currently covers a number of key campaign markets, including Atlanta, Charlotte, Minneapolis, New York, Seattle, and Washington DC, chosen because of their high revenue yield. It also includes advertisements in key military publications with circulation overseas and in the United States. 

 Cooperative Advertising Program information sheet
 PDF file, 372 (KB), Updated 08/09